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Branded Male: Marketing to Men Mark Tungate
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Branded Male: Marketing to Men
Mark Tungate
Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.
256 pages, col. Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 3, 2008 |
| ISBN13 | 9780749450113 |
| Publishers | Kogan Page Ltd |
| Pages | 256 |
| Dimensions | 156 × 467 × 17 mm · 256 g |
| Language | English |
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