Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Christian Mikunda - Books - Kogan Page Ltd - 9780749445737 - March 3, 2006
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Christian Mikunda
Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Place and the Total Marketing Experience

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Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 3, 2006
ISBN13 9780749445737
Publishers Kogan Page Ltd
Pages 240
Dimensions 157 × 233 × 15 mm   ·   414 g

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