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Popular Music as Promotion: Music and Branding in the Digital Age Leslie M. Meier
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Popular Music as Promotion: Music and Branding in the Digital Age
Leslie M. Meier
'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.
216 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 25, 2016 |
| ISBN13 | 9780745692227 |
| Publishers | John Wiley and Sons Ltd |
| Pages | 216 |
| Dimensions | 152 × 228 × 16 mm · 318 g |
| Language | English |
