Advertising and Consumer Culture in China - China Today - Hongmei Li - Books - John Wiley and Sons Ltd - 9780745671161 - June 24, 2016
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Hongmei Li
Advertising and Consumer Culture in China - China Today

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This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.

280 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 24, 2016
ISBN13 9780745671161
Publishers John Wiley and Sons Ltd
Pages 280
Dimensions 155 × 218 × 28 mm   ·   522 g

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