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Strategic Copywriting: How to Create Effective Advertising Edd C. Applegate
Strategic Copywriting: How to Create Effective Advertising
Edd C. Applegate
Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television.
256 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 27, 2004 |
| ISBN13 | 9780742530683 |
| Publishers | Rowman & Littlefield |
| Pages | 256 |
| Dimensions | 189 × 241 × 16 mm · 576 g |
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