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Political Polling: Strategic Information in Campaigns - Campaigning American Style Jeffrey M. Stonecash
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Political Polling: Strategic Information in Campaigns - Campaigning American Style
Jeffrey M. Stonecash
Polling is crucial to the success of political campaigns. This work shows how and why polling is done and how information can be used to help win elections. It emphasizes interpreting information to move voters to support a candidate, and includes calling scripts, sample selections, and surveys.
160 pages, bibliography, index
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 2, 2003 |
| ISBN13 | 9780742525528 |
| Publishers | Rowman & Littlefield |
| Pages | 160 |
| Dimensions | 152 × 237 × 17 mm · 358 g |
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