Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs - Susan A. MacManus - Books - Rowman & Littlefield - 9780742501126 - August 9, 2000
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Susan A. MacManus
Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs

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Seniors are America's most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with limited sight, hearing, and mobility.

256 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 9, 2000
ISBN13 9780742501126
Publishers Rowman & Littlefield
Pages 256
Dimensions 147 × 228 × 15 mm   ·   403 g

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