Market New Products Successfully: Using Simulated Test Market Technology - Kevin J. Clancy - Books - Lexington Books - 9780739111796 - February 2, 2006
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Kevin J. Clancy
Market New Products Successfully: Using Simulated Test Market Technology New edition

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Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what ins

368 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 2, 2006
ISBN13 9780739111796
Publishers Lexington Books
Pages 368
Dimensions 163 × 233 × 25 mm   ·   600 g
Language English  

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