The Mobile Native's Guide to Marketing - Aurelie Guerrieri - Books - Akilaone - 9780692892961 - May 21, 2017
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The Mobile Native's Guide to Marketing

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HK$ 240
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Expected to be ready for shipping Jul 28 - Aug 7
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Mobile is a revolution, the marker of a new era for a new type of consumer: the Mobile Native. Mobile Natives crave engagement, entertainment and instant gratification, but with over 2 million apps listed in each app store, app marketers jostling for a top ranking must become ever more sophisticated and data-driven to get their attention. This book offers a 360° vision of mobile marketing, illustrated with concrete examples, testimonials, and case studies. It outlines the stakes, proposes a methodology for engaging Mobile Natives, and provides clear strategies to monetize mobile apps.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 21, 2017
ISBN13 9780692892961
Publishers Akilaone
Pages 258
Dimensions 152 × 229 × 15 mm   ·   381 g
Language English