Ann Fishman

Marketing to the Millennial Woman Ann Fishman

Publisher Marketing: Yes I can, I am and I will! This is the can-do attitude of millennials who are redefining the image of the American woman. They may be your employees, customers or members of your family. This is your chance to get to know them! Millennial women are physically strong, full of big ideas, tech savvy, and do most everything their male counterparts do. They will influence every aspect of American business now and in the future. So, how can corporate America connect with, understand, and communicate with these 40 million strong powerhouses? The answer: "Marketing to the Millennial Woman." This is a first ever, in-depth and illuminating must-read guide to unlocking the secrets of the millennial woman. It offers a clear strategy on how to manage, market, and bond with millennials, aka Gen Ys, by looking at their values, attitudes and lifestyles. How? By walking you through successful advertising campaigns that resonate with millennial women. These are the companies who have attracted and retained them, and who are reaping the rewards. Keeping current is the key to successfully marketing to millennials. Knowing what attracts and drives them to products and services is an ongoing challenge. The bottom line is, you are dealing with very confident women who are champion multi-taskers. With their buying power off the charts, their effect on the economy is unprecedented. Understanding this generation of consumers, and the trends already taking shape, the new normal corporate world requires revisiting how to capture them. But then, 40 million millennial women are a coveted market. It pays to get to know them.