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A Social Strategy: How We Profit from Social Media Mikolaj Jan Piskorski
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A Social Strategy: How We Profit from Social Media
Mikolaj Jan Piskorski
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. This title provides the key to how companies can leverage social platforms to create a sustainable competitive advantage.
288 pages, 2 halftones. 13 line illus. 9 tables.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 25, 2014 |
| ISBN13 | 9780691153391 |
| Publishers | Princeton University Press |
| Pages | 288 |
| Dimensions | 235 × 170 × 28 mm · 571 g |
| Language | English |
