The Message Matters: The Economy and Presidential Campaigns - Lynn Vavreck - Books - Princeton University Press - 9780691139630 - July 26, 2009
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Lynn Vavreck
The Message Matters: The Economy and Presidential Campaigns

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Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.

232 pages, 28 line illus. 39 tables.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 26, 2009
ISBN13 9780691139630
Publishers Princeton University Press
Pages 232
Dimensions 155 × 233 × 14 mm   ·   340 g
Language English  

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