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Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres - Harvard East Asian Monographs Dal Yong Jin
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Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres - Harvard East Asian Monographs
Dal Yong Jin
The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.
250 pages, 10 color photos, 6 color illus., 8 tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 15, 2022 |
| ISBN13 | 9780674291317 |
| Publishers | Harvard University Press |
| Pages | 252 |
| Dimensions | 237 × 160 × 22 mm · 530 g |
| Language | English |
