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The People’s Car: A Global History of the Volkswagen Beetle Bernhard Rieger
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The People’s Car: A Global History of the Volkswagen Beetle
Bernhard Rieger
Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle’s success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.
384 pages, 28 halftones
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 16, 2013 |
| ISBN13 | 9780674050914 |
| Publishers | Harvard University Press |
| Pages | 416 |
| Dimensions | 144 × 213 × 32 mm · 566 g |
| Language | English |
