Advertising Tower: Japanese Modernism and Modernity in the 1920s - Harvard East Asian Monographs - William O. Gardner - Books - Harvard University Press - 9780674021297 - March 1, 2006
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Advertising Tower: Japanese Modernism and Modernity in the 1920s - Harvard East Asian Monographs


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This book examines responses of Japanese authors to the aesthetic transformation of Tokyo influenced by the activities of Japanese advertisers in the early 20th century. Gardner shows how modernist works offer new constructions of subjectivity amid the social and technological changes that provided the ground for the appearance of “mass media.”


288 pages, 16 b/w illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 1, 2006
ISBN13 9780674021297
Publishers Harvard University Press
Pages 349
Dimensions 156 × 235 × 32 mm   ·   658 g
Language English  

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