Shakespeare, Einstein, and the Bottom Line: the Marketing of Higher Education - David L. Kirp - Books - Harvard University Press - 9780674011465 - November 30, 2003
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David L. Kirp
Shakespeare, Einstein, and the Bottom Line: the Marketing of Higher Education

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Kirp looks at a powerful trend in academic life in the USA - the rise of business values and the belief that efficiency, immediate practical usefulness and marketplace triumph are the best measures of a university's success.

336 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2003
ISBN13 9780674011465
Publishers Harvard University Press
Pages 336
Dimensions 155 × 235 × 25 mm   ·   625 g

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