B2b Technology Marketing - Mr. Hugh Taylor - Books - Taylor Market Intelligence, Inc. - 9780615862941 - August 12, 2013
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Mr. Hugh Taylor
B2b Technology Marketing

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Marketing technology products to business customers is a distinct discipline. It doesn?t resemble consumer-facing tech marketing at all. It?s not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: ? Lead generation ? Filling the sales pipeline ? Strategic messaging ? Supporting the sales team ? Communications and public relations ? Creating customer preference ? Product marketing

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 12, 2013
ISBN13 9780615862941
Publishers Taylor Market Intelligence, Inc.
Pages 206
Dimensions 152 × 229 × 12 mm   ·   308 g
Language English  

See all of Mr. Hugh Taylor ( e.g. Paperback Book )