Elements of Buying: a How to Reference Guide on Advertising for Business Owners (Volume 1) - Ms. Adele M Lassere - Books - Adele M Lassere - 9780615661476 - August 9, 2012
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Ms. Adele M Lassere
Elements of Buying: a How to Reference Guide on Advertising for Business Owners (Volume 1)

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This book is designed to be an "how to" to help entreprenuers and small business owners learn the basics (step by step) to develop strategy, formulate target (or customer base), negotiate and buy time or units within all advertising vehicles; such as: television, digital, radio, print, etc. Several examples and case studies are included. If you cannot afford to hire an advertising agency or marketing pro, this book walks you thru the steps necessary to assist in planning and buying advertising.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 9, 2012
ISBN13 9780615661476
Publishers Adele M Lassere
Pages 118
Dimensions 152 × 229 × 6 mm   ·   167 g
Language English  
Contributor Mr Stan Ferrell

See all of Ms. Adele M Lassere ( e.g. Paperback Book )