Straight Up: the Business of Winning Politics: Communication Strategies for Innovative Companies - Craig Casselberry - Books - iUniverse - 9780595495993 - May 19, 2008
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Craig Casselberry
Straight Up: the Business of Winning Politics: Communication Strategies for Innovative Companies

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The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company's business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for Corporate America to communicate more effectively internally and externally and build a foundation for long-term success.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 19, 2008
ISBN13 9780595495993
Publishers iUniverse
Pages 84
Dimensions 152 × 229 × 4 mm   ·   122 g
Language English  

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