Colleen McKenna

It's Business, Not Social (TM): STANDOUT. Develop and increase your Significance over Time with Authenticity, Networking, Dedication, Open-mindedness, Understanding, and Tenacity. Colleen McKenna

Business professionals worldwide need to pay close attention to how they craft their reputation and personal brand. They need an engaged community of peers, influencers, decision-makers, and mentors to create new opportunities. And they need to engage purposefully to stand out.

Woven together, your brand, community, and voice expand your credibility, career, and business opportunities. In an ever-changing global economy, your future may depend on you taking action. Your career is yours to shape whether you are an entrepreneur, emerging professional, or leading in an enterprise-level organization.

This book isn't just about careers, though. It's for anyone in business who needs to influence and gain credibility with clients, investors, boards, members, donors, sponsors, and more. It's Business, Not Social(TM) combines strategy, tactics, best practices, and real-world examples to provide you with a framework to study and apply regardless of your business initiative.