The Customer Experience Fiasco: Learning from the Misguided Adventures of a Customer Experience Executive - Ken Tomlen - Books - Andrew Reise Consulting - 9780578089102 - July 1, 2011
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Ken Tomlen
The Customer Experience Fiasco: Learning from the Misguided Adventures of a Customer Experience Executive

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In The Customer Experience Fiasco, experts from Andrew Reise provide an engaging and instructive fable that unravels the mystique and complexity of customer experience strategy. When CEO Randall Phillips is caught off guard by a customer?s YouTube-video during a television interview, he swears to fix it ? and fast. Dana Chase, a rising star in the organization, is tapped to fix the fiasco as quickly as possible. This enthralling fable follows Dana?s trials and tribulations as she tries to save the company and her career.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 1, 2011
ISBN13 9780578089102
Publishers Andrew Reise Consulting
Pages 150
Dimensions 140 × 216 × 8 mm   ·   181 g
Language English  

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