Barack Obama's Social Media Lessons for Business - Brent Leary - Books - White Bullock Group, Inc - 9780578008028 - December 26, 2008
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Brent Leary
Barack Obama's Social Media Lessons for Business

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Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 26, 2008
ISBN13 9780578008028
Publishers White Bullock Group, Inc
Pages 162
Dimensions 206 × 9 × 275 mm   ·   381 g
Language English  

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