The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits - Christian Conrad - Books - Taylor & Francis Ltd - 9780566092442 - November 13, 2013
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Christian Conrad
The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits New edition

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The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain.

300 pages, Includes 81 b&w illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 13, 2013
ISBN13 9780566092442
Publishers Taylor & Francis Ltd
Pages 352
Dimensions 172 × 251 × 28 mm   ·   900 g
Language English  

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