Healthcare Relationship Marketing: Strategy, Design and Measurement - Ira J. Haimowitz - Books - Taylor & Francis Ltd - 9780566092176 - March 28, 2011
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Ira J. Haimowitz
Healthcare Relationship Marketing: Strategy, Design and Measurement New edition

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Offers a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. This book is suitable for readers working in pharmaceutical marketing or sales and who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization.

264 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 28, 2011
ISBN13 9780566092176
Publishers Taylor & Francis Ltd
Pages 260
Dimensions 178 × 242 × 23 mm   ·   728 g
Language English  

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