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Market Orientation: Transforming Food and Agribusiness around the Customer - Food and Agricultural Marketing Martin Hingley New edition
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Market Orientation: Transforming Food and Agribusiness around the Customer - Food and Agricultural Marketing
Martin Hingley
Marketing orientation is both the key objective of most food producers and their biggest challenge. This collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines.
220 pages, includes 34 b&w illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 28, 2010 |
| ISBN13 | 9780566092084 |
| Publishers | Taylor & Francis Ltd |
| Pages | 394 |
| Dimensions | 150 × 220 × 20 mm · 771 g |
| Language | English |
| Editor | Lindgreen, Adam |
