Advertising in Developing and Emerging Countries: The Economic, Political and Social Context - Emmanuel C. Alozie - Books - Taylor & Francis Ltd - 9780566091742 - August 18, 2011
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Emmanuel C. Alozie
Advertising in Developing and Emerging Countries: The Economic, Political and Social Context New edition

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A study that offers an analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies.

270 pages, includes 3 b&w illustrations & 8 line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 18, 2011
ISBN13 9780566091742
Publishers Taylor & Francis Ltd
Pages 352
Dimensions 177 × 244 × 29 mm   ·   918 g
Language English  
Editor Alozie, Emmanuel C.

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