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Price Management in Financial Services: Smart Strategies for Growth Georg Wuebker 1st edition
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Price Management in Financial Services: Smart Strategies for Growth
Georg Wuebker
Shows how to incorporate the modern techniques of value based pricing in both product design and pricing. This book provides an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation, product bundling, multi-channel pricing and non linear pricing.
480 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 28, 2008 |
| ISBN13 | 9780566088216 |
| Publishers | Taylor & Francis Ltd |
| Pages | 480 |
| Dimensions | 180 × 251 × 19 mm · 624 g |
| Language | English |
