Communicating Strategy - Phil Jones - Books - Taylor & Francis Ltd - 9780566088100 - February 19, 2008
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Phil Jones
Communicating Strategy New edition

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Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.

180 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 19, 2008
ISBN13 9780566088100
Publishers Taylor & Francis Ltd
Pages 198
Dimensions 172 × 241 × 13 mm   ·   442 g
Language English  

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