Commoditization and the Strategic Response - Andrew Holmes - Books - Taylor & Francis Ltd - 9780566087431 - February 19, 2008
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Andrew Holmes
Commoditization and the Strategic Response New edition

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Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.

200 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 19, 2008
ISBN13 9780566087431
Publishers Taylor & Francis Ltd
Pages 244
Dimensions 251 × 180 × 19 mm   ·   570 g
Language English  

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