Media Relations Measurement: Determining the Value of PR to Your Company's Success - Ralf Leinemann - Books - Taylor & Francis Ltd - 9780566086502 - November 28, 2004
In case cover and title do not match, the title is correct

Ralf Leinemann
Media Relations Measurement: Determining the Value of PR to Your Company's Success New edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Ralf Leinemann releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.

140 pages, 19ill.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 28, 2004
ISBN13 9780566086502
Publishers Taylor & Francis Ltd
Pages 136
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  
Editor Baikaltseva, Elena
Editor Leinemann, Ralf

More by Ralf Leinemann

Show all

More from the same publisher

See all of Ralf Leinemann