Qualitative Market Research: A Practitioner's and Buyer's Guide - Wendy Gordon - Books - Taylor & Francis Ltd - 9780566051159 - June 23, 1988
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Wendy Gordon
Qualitative Market Research: A Practitioner's and Buyer's Guide 1st edition

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This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential. A clear understanding of their strengths and weaknesses is therefore vital to anyone involved in research - whether market, industrial, social, governmental or medical.

280 pages, illustrations, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 23, 1988
ISBN13 9780566051159
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 174 × 252 × 24 mm   ·   788 g
Language English  

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