Engage Your Brand - Lee Mikles - Books - lulu.com - 9780557377992 - April 5, 2010
In case cover and title do not match, the title is correct

Engage Your Brand

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HK$ 230
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Engage Your Brand outlines the critical steps in developing a winning social marketing strategy for your brand and provides case studies from real companies who "get it". Learn what motivates consumers to connect with brands and how to define the value needed to keep consumers a part of the exchange.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 5, 2010
ISBN13 9780557377992
Publishers lulu.com
Pages 184
Dimensions 230 × 150 × 10 mm   ·   276 g
Language English  
Contributor Patrick Callahan