Advertising and Promotions: An Integrated Brand Approach, International Edition - Allen, Chris (University of Cincinnati) - Books - Cengage Learning, Inc - 9780538479868 - July 18, 2011
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Allen, Chris (University of Cincinnati)
Advertising and Promotions: An Integrated Brand Approach, International Edition 6th edition

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Combines a presentation of the fundamentals of advertising with coverage of contemporary topics and the various advertising trends. This title includes coverage of social media and design thinking, emphasising on globalization and exemplifing advertising's developments in digital society.

734 pages, Illustrations (chiefly col.)

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 18, 2011
ISBN13 9780538479868
Publishers Cengage Learning, Inc
Pages 752
Dimensions 219 × 274 × 24 mm   ·   1.47 kg

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