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How Voters Decide: Information Processing in Election Campaigns - Cambridge Studies in Public Opinion and Political Psychology Lau, Richard R. (Rutgers University, New Jersey)
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How Voters Decide: Information Processing in Election Campaigns - Cambridge Studies in Public Opinion and Political Psychology
Lau, Richard R. (Rutgers University, New Jersey)
This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.
366 pages, 16 tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 26, 2006 |
| ISBN13 | 9780521848596 |
| Publishers | Cambridge University Press |
| Pages | 366 |
| Dimensions | 159 × 234 × 27 mm · 697 g |
| Language | English |
| Series Editor | Chong, Dennis |
| Series Editor | Kuklinski, James H. |
