The Future of the Mass Audience - Neuman, W. Russell (Massachusetts Institute of Technology) - Books - Cambridge University Press - 9780521413473 - January 31, 1992
In case cover and title do not match, the title is correct

Neuman, W. Russell (Massachusetts Institute of Technology)
The Future of the Mass Audience

Price
HK$ 1,057
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Oct 28 - Nov 9
Christmas presents can be returned until 31 January
Get notified about new Neuman, W. Russell (Massachusetts Institute of Technology) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study asking whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience.

218 pages, 30 b/w illus. 5 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 31, 1992
ISBN13 9780521413473
Publishers Cambridge University Press
Pages 220
Dimensions 157 × 237 × 14 mm   ·   438 g
Language English  

More from the same publisher

See all of Neuman, W. Russell (Massachusetts Institute of Technology)