Principles and Practice of Social Marketing: An International Perspective - Donovan, Rob (Curtin University of Technology, Perth) - Books - Cambridge University Press - 9780521194501 - October 28, 2010
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Donovan, Rob (Curtin University of Technology, Perth)
Principles and Practice of Social Marketing: An International Perspective

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Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.

524 pages, 65 b/w illus. 19 tables 64 exercises

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 28, 2010
ISBN13 9780521194501
Publishers Cambridge University Press
Pages 524
Dimensions 191 × 249 × 36 mm   ·   1.22 kg

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