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Marketing the Unknown: Developing Market Strategies for Technical Innovations Millier, Paul (E.M. Lyon (France) and Cranfield School of Management (UK))
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Marketing the Unknown: Developing Market Strategies for Technical Innovations
Millier, Paul (E.M. Lyon (France) and Cranfield School of Management (UK))
Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E. M. Lyon, Visiting Professor at Cranfield School of Management ". the most detailed, accurate and pragmatic approach to emergent markets that I know.
248 pages, figures, references, bibliography, index
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 16, 1999 |
| ISBN13 | 9780471986218 |
| Publishers | John Wiley & Sons Inc |
| Pages | 250 |
| Dimensions | 158 × 238 × 19 mm · 480 g |
| Language | English |
