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Consumers and Services Gabbott, Mark (Monash University)
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Consumers and Services
Gabbott, Mark (Monash University)
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
284 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 7, 1998 |
| ISBN13 | 9780471962694 |
| Publishers | John Wiley & Sons Inc |
| Pages | 284 |
| Dimensions | 153 × 235 × 16 mm · 421 g |
| Language | English |
