The Eleventh Commandment: Transforming to "Own" Customers - Sandra Vandermerwe - Books - John Wiley & Sons Inc - 9780471958239 - June 5, 1996
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Sandra Vandermerwe
The Eleventh Commandment: Transforming to "Own" Customers

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The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen.

262 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 5, 1996
ISBN13 9780471958239
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 176 × 248 × 25 mm   ·   624 g

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