Public Relations For Dummies - Eric Yaverbaum - Books - John Wiley & Sons Inc - 9780471772729 - May 30, 2006
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Eric Yaverbaum
Public Relations For Dummies 2nd edition

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This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.

384 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 30, 2006
ISBN13 9780471772729
Publishers John Wiley & Sons Inc
Pages 384
Dimensions 190 × 233 × 21 mm   ·   698 g
Language English  

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