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How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee Lawrence L. Steinmetz
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How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee
Lawrence L. Steinmetz
Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.
272 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 11, 2005 |
| ISBN13 | 9780471744832 |
| Publishers | John Wiley & Sons Inc |
| Pages | 272 |
| Dimensions | 177 × 239 × 26 mm · 472 g |
| Language | English |
