Marketing Research Essentials - Carl McDaniel - Books - John Wiley and Sons Ltd - 9780471720973 - June 28, 2005
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Carl McDaniel
Marketing Research Essentials Rev edition

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When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the trends, insights, and advances in the field, with a focus on how marketing research is practiced today.

162 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 28, 2005
ISBN13 9780471720973
Publishers John Wiley and Sons Ltd
Pages 162
Dimensions 150 × 220 × 10 mm   ·   408 g

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