Wharton on Dynamic Competitive Strategy - GS Day - Books - John Wiley & Sons Inc - 9780471689577 - August 13, 2004
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GS Day
Wharton on Dynamic Competitive Strategy

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This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.

480 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 13, 2004
ISBN13 9780471689577
Publishers John Wiley & Sons Inc
Pages 480
Dimensions 228 × 152 × 35 mm   ·   576 g
Language English  
Editor Day, George S.
Editor Reibstein, David J.

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