The PDMA ToolBook 2 for New Product Development - Product Development and Management ToolBooks - P Belliveau - Books - John Wiley & Sons Inc - 9780471479413 - October 28, 2004
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P Belliveau
The PDMA ToolBook 2 for New Product Development - Product Development and Management ToolBooks

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This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.

576 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 28, 2004
ISBN13 9780471479413
Publishers John Wiley & Sons Inc
Pages 576
Dimensions 166 × 244 × 34 mm   ·   948 g
Editor Belliveau, Paul (Paul Belliveau Associates)
Editor Griffin, Abbie (University of Chicago)
Editor Somermeyer, Stephen (Eli Lilly and Company)

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