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Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners Dranove, David (Northwestern University)
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Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners
Dranove, David (Northwestern University)
Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.
240 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 1, 2005 |
| ISBN13 | 9780471478553 |
| Publishers | John Wiley & Sons Inc |
| Pages | 240 |
| Dimensions | 236 × 164 × 24 mm · 417 g |
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