Tell your friends about this item:
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Kotler, Philip (Northwestern University)
Price
HK$ 258
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Oct 27 - Nov 6
Christmas presents can be returned until 31 January
Get notified about new Kotler, Philip (Northwestern University) releases
Our customers say:
Add to your iMusic wish list
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Kotler, Philip (Northwestern University)
In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.
224 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 6, 2003 |
| ISBN13 | 9780471268673 |
| Publishers | John Wiley & Sons Inc |
| Pages | 224 |
| Dimensions | 221 × 151 × 22 mm · 498 g |
| Language | English |
