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Truth, Lies, and Advertising: The Art of Account Planning - Adweek Magazine Series Jo Steel
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Truth, Lies, and Advertising: The Art of Account Planning - Adweek Magazine Series
Jo Steel
Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.
320 pages, facsimiles
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 13, 1998 |
| ISBN13 | 9780471189626 |
| Publishers | John Wiley & Sons Inc |
| Pages | 320 |
| Dimensions | 163 × 237 × 28 mm · 582 g |
| Language | English |
