Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History - David Meerman Scott - Books - John Wiley & Sons Inc - 9780470900529 - August 20, 2010
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David Meerman Scott
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

192 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 20, 2010
ISBN13 9780470900529
Publishers John Wiley & Sons Inc
Pages 192
Dimensions 136 × 187 × 18 mm   ·   258 g

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