Bayesian Statistics and Marketing - Wiley Series in Probability and Statistics - Rossi, Peter E. (University of Chicago, USA) - Books - John Wiley & Sons Inc - 9780470863671 - October 28, 2005
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Rossi, Peter E. (University of Chicago, USA)
Bayesian Statistics and Marketing - Wiley Series in Probability and Statistics

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The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems.

368 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 28, 2005
ISBN13 9780470863671
Publishers John Wiley & Sons Inc
Pages 384
Dimensions 253 × 177 × 26 mm   ·   774 g
Language English  

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