Citizen Brands: Putting Society at the Heart of your Business - Michael Willmott - Books - John Wiley & Sons Inc - 9780470853580 - February 25, 2003
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Michael Willmott
Citizen Brands: Putting Society at the Heart of your Business

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Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends.

272 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 25, 2003
ISBN13 9780470853580
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 152 × 229 × 15 mm   ·   367 g

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